The Latin American Steel Association is a non-profit civil entity that brings together and represents the steel value chain in Latin America, including steel producers, national chambers, institutes, and suppliers.
We represent 90% of the region’s steel production
Visión
To be the main voice and reference for the steel industry in Latin America, serving as a convergence point for the entire value chain, promoting a sustainable and competitive sector that contributes to the region’s economic and social development
Mission
To strengthen and unite the steel value chain in Latin America, ensuring the strategic defense of the sector’s interests and its competitive positioning in the global market through active collaboration among our members and stakeholders.
Technical Commitees
At Alacero, we have technical committees composed of representatives from member companies.
Each committee is coordinated by an Alacero representative and chaired by an industry executive. Participation in these working groups fosters the exchange of knowledge, best practices, and methodologies, promoting initiatives of common interest.
Communication Committee (COMCO)
Coordinator: Mariana Granja (Alacero)
Chair: Juliana Matoso (ArcelorMittal)
Objectives:
Serve as a collaborative space for the communication departments of member companies. Develop and execute a communication strategy that aligns with Alacero’s objectives, ensuring regional and international impact. Promote the benefits of steel and strengthen the corporate reputation of the industry in Latin America.
Economic and Institutional Relations Committee (CERIN)
Coordinator: Juliana Arouca (Alacero)
Chair: Jesús Flores (TenarisTamsa)
Objectives:
Identify and analyze economic, trade, and political developments that impact the competitiveness and sustainability of the steel value chain in Latin America. Ensure strong representation in global forums and with key stakeholders. Collect, process, and analyze data on production, demand, trade, installed capacity, and industry forecasts. Publish reports and analyses to address short- and long-term sector challenges.
Environmental Policy Committee (COPAM) & Technology and Environmental Control Committee (COTEC)
Coordinator: Henrique Pinheiro (Alacero)
Chairs: COPAM: José Fonrouge (Ternium) / COTEC: Guilherme Abreu (ArcelorMittal Brasil)
Objectives:
Promote the adoption of sustainable policies and technologies among member companies. Focus on decarbonization and technological solutions for a more sustainable steel industry. Facilitate strategic meetings, comparative analyses, and innovation projects to accelerate sustainable transformation.
Education and People Committee (COEDU)
Coordinator: Mariana Granja (Alacero)
Chair: Jaqueline Cantillo (Acesco)
Objectives:
Develop strategies and implement programs that enhance companies’ ability to attract, train, and retain the next generation of steel industry talent.
Health and Safety Committee (COSSEG)
Coordinator: Henrique Pinheiro (Alacero)
Chair: Sandro Piussi (Gerdau)
Objectives:
Develop and apply effective workplace health and safety practices within member companies. Organize working groups, strategic meetings, benchmarking visits, and technical projects to reduce workplace accidents and promote safer environments.
GOVERNANCE
The General Assembly is the governing body of Alacero, composed of representatives from member companies. Only active members have voting rights.
The Board of Directors (Executive Committee) consists of seven members, including the President and Directors.
Executive Committee - Term 2026-2027
Máximo Vedoya
President
Mexico, Ternium
André Bier Gerdau Johannpeter
Director
Brazil, Gerdau
Federico Amos
Director
Argentina, ArcelorMittal Acindar
Jorge Luiz Ribeiro de Oliveira
Director
Brazil, ArcelorMittal
Oscar Chahin
Director
México, TYASA
Sebastián Castro
Director
Colombia, Ternium
Gustavo Werneck da Cunha
Director
Brazil, Gerdau
Alacero Team
Ezequiel Tavernelli
Executive Director
Mariana Granja
Communications & PR Director
Henrique Pinheiro
Project Manager
Christiano Matos
Administrative & Financial Manager
Juliana Arouca
Economic Planning Manager
Melissa Conde
Institutional & Finance
Luana Bizzocchi
Communications & PR
Gabriel Santos
Press & Content
